Andrew Howie
Brand, retail,
turnaround.
Background
Amazon
Taco Bell
Westpac
Meat & Livestock Australia
20+ years
of doing the work.
Andrew Howie has spent 20+ years leading brand, retail and turnaround marketing across Amazon, Taco Bell, Westpac and Meat & Livestock Australia.
He founded Gallant to help brands make creative work that is more interesting, more effective and more commercially useful.
Gallant brings that experience as independent creative judgement, applied at the moments where brand, budget and business outcomes are on the line.
The mark
A bolt, not a badge.
The Gallant mark is deliberate: a jolt of energy against a serious idea. Independent creative judgement, delivered with conviction. Not committee.
It is a reminder of what the work is for. To wake brands up. To make advertising do something useful again.
How Andrew works
Independent.
No agency to feed, no media to sell. The only product is judgement.
Commercially honest.
Creative quality measured by what it does for the brand and the business, not awards-night logic.
Direct.
Clear verdicts. Decisive guidance. Written to be acted on by the people in the room.